Ladbrokes Casino Cookies Policy
This Cookies Policy explains how Ladbrokes Casino uses cookies and similar technologies when you visit or use its website, account services and casino features. It describes the purposes these technologies serve, the choices available to you, and how they may affect your online experience.
Cookies help Ladbrokes Casino operate a secure, reliable and personalised platform for customers aged 18 and over. This policy should be read together with any other privacy information made available on the website. If you have questions about cookies or related data practices, you can contact [email protected].
What Cookies Are
Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website. They allow the website to recognise your device and remember certain information about your visit. Some cookies are stored only for the duration of your browser session, while others remain on your device for a defined period or until you remove them.
Similar technologies may include pixels, tags, software development tools and local storage. These technologies can perform functions comparable to cookies, such as remembering preferences, measuring website activity or helping to deliver relevant communications. In this policy, the term “cookies” includes these comparable technologies where appropriate.
Cookies do not normally contain information that directly identifies you by name. However, information collected through cookies may be linked with account, device or usage information held by Ladbrokes Casino. The type and purpose of cookies used may change as the website, services or technical requirements develop.
Types of Cookies
Cookies can be grouped in different ways. They may be classified according to who places them on your device or according to the purpose they serve.
- First-party cookies are placed by Ladbrokes Casino or by service providers operating on its behalf.
- Third-party cookies are placed by external providers whose services are used on or through the website.
- Session cookies are deleted when you close your browser or end your session.
- Persistent cookies remain on your device until they expire or are deleted manually.
The categories below describe the principal functions cookies may perform. A single cookie can sometimes support more than one purpose. The exact cookies available may vary depending on the page you visit, the device you use, your account status and the choices you make through the cookie settings.
Essential Cookies
Essential cookies are required for core website and account functions. Without them, parts of the Ladbrokes Casino platform may not work correctly or securely. These cookies are generally used to provide services you have specifically requested and to support the technical operation of the website.
Examples of essential functions may include:
- Maintaining your session while you move between pages.
- Keeping you signed in during an authorised visit.
- Supporting registration, login and account security processes.
- Remembering selections made during a transaction or account journey.
- Helping to detect unusual activity, misuse or attempts to compromise the website.
- Balancing website traffic to improve availability and performance.
- Recording your cookie preferences so that the consent tool functions properly.
Because these cookies support fundamental services, they cannot usually be disabled through the website cookie preference tool. You may be able to block them through your browser, but doing so may prevent access to account features, games, payment functions or other parts of the platform.
Performance Cookies
Performance cookies collect information about how visitors use the website. They help Ladbrokes Casino understand which pages are visited, how users move through the platform and whether particular features are working as intended. The information is generally analysed in an aggregated or pseudonymous form.
These cookies may help identify matters such as:
- Pages or features that receive high levels of use.
- Errors, delays or technical problems affecting visitors.
- The time taken for pages and services to load.
- The effectiveness of changes to the website or user journey.
- General patterns in website visits and device usage.
Performance information allows Ladbrokes Casino to test improvements, prioritise technical work and make the platform easier to use. If you decline these cookies, the website may continue to operate, but Ladbrokes Casino may have less information available to evaluate and improve its performance.
Functional Cookies
Functional cookies enable the website to remember information that changes the way it behaves or appears. They support a more convenient experience by retaining selected preferences and helping to provide features that are not strictly necessary for the basic operation of the platform.
Depending on the services available, functional cookies may remember language or display preferences, maintain selected settings, support live chat or assist with other interactive tools. They may also help the website provide content that is more relevant to the device or browser being used.
If you refuse functional cookies, some preferences may need to be entered again during future visits. Certain enhanced features may also be unavailable or operate in a more limited way. Essential account and security functions are not intended to depend solely on your acceptance of optional functional cookies.
Marketing Cookies
Marketing cookies may be used to understand browsing activity across websites or services, measure promotional campaigns and present advertising or communications that are more relevant to your interests. They may be placed by Ladbrokes Casino or by selected third-party providers working within agreed instructions.
Marketing cookies can help determine whether a promotion has been viewed, whether an advertisement has led to a visit and how campaigns perform. They may also help limit repeated advertising or support the delivery of information about products, services and offers that may be relevant to you.
These cookies are optional where the relevant consent requirements apply. If you do not allow them, you may still see advertising, but it may be less tailored to your interests. Your decision about marketing cookies does not automatically change your account preferences, marketing subscription choices or responsible gambling settings. Those controls may be managed separately through your account or the relevant communication.
Managing Cookies
When you first visit the website, you may be presented with a cookie notice or preference tool. This can allow you to accept optional cookies, reject them or select categories individually. Your choices may be stored in an essential preference cookie so that the website can remember them.
You can also manage cookies through your browser settings. Most browsers allow you to view stored cookies, delete existing cookies, block certain categories or request notification before a cookie is placed. The method differs between browsers and devices, so you should consult the help information provided by the browser manufacturer.
Deleting or blocking cookies may affect the website experience. You could be signed out, lose saved preferences or experience problems with games, account areas, payment steps and other interactive services. Blocking all cookies may also prevent the website from remembering your consent choices, meaning that the preference notice may appear again.
Where a consent tool is available, you can usually revisit your choices through the relevant cookie settings link on the website. Changing your browser settings may not remove information already held by Ladbrokes Casino or external providers. It may be necessary to delete existing cookies separately if you want them removed from your device.
Third-Party Cookies
Some website functions may be supported by third-party providers. These providers may place cookies or use similar technologies to deliver services such as security, analytics, customer support, payment assistance, content delivery or campaign measurement. The presence of a third-party service does not mean that every visitor receives the same cookies.
External providers may process information under their own privacy notices and terms. Their practices can change independently of Ladbrokes Casino, although cookies used through the website should be subject to the relevant controls and permissions where required. You should review the privacy and cookie information published by those providers if you want to understand their practices in greater detail.
Ladbrokes Casino selects and reviews service arrangements with the aim of supporting secure and reliable website operations. However, disabling third-party cookies may affect features delivered by those providers. Links to external websites, if made available, are governed by the policies of the external website rather than this Cookies Policy.
Policy Updates
Ladbrokes Casino may update this Cookies Policy when the website changes, new technologies are introduced, service providers are amended or operational and compliance practices develop. The updated version will be made available on the website and will show the date or other indication of its latest revision where appropriate.
Any material change may be highlighted through the website or cookie preference tool where suitable. We encourage you to review this page periodically so that you remain informed about how cookies and similar technologies are used. Your continued use of the website after an update will be subject to the updated policy to the extent permitted by applicable requirements.
If you have disabled cookies, you may not receive every notice in the same way or be able to use all website features. You should therefore check this page directly when you want to review the current position.
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